Grammy-nominated singer/songwriter Eric Paslay has premiered the music video to his new album’s title track. The ‘Nice Guy’ video was filmed in Nashville by director Timothy Hiele and contains cameo appearances by some of Eric’s closest friends including Brad Paisley, Bobby Bones, Cassadee Pope, Charles Esten, Craig Wiseman, Hunter Hayes, Jamey Johnson, and Maddie & Tae.
“Because we had to shoot the video during the pandemic this spring, we had to improvise how we could incorporate my friends being involved,” said Eric. “I appreciate the time each of them spent filming something on their own and sending to us to include. It took a lot of extra time planning, but it was so much fun to see what everyone came up with creatively!”
The video’s storyline finds Eric in jail, sarcastically claiming ‘it doesn’t pay to be a nice guy anymore.’ His friends are also up to bad behaviour through their cameo scenes. When writing the song with Craig Wiseman, Eric laughed about how bizarre celebrity culture has become and half-joked “you can’t be a cool kid and a nice guy like me at the same time, so Craig suggested we should write that!”
The Nice Guy album is a 12-song collection produced by Eric, F. Reid Shippen and Tofer Brown and is the follow up to his Heartbeat Higher EP released earlier this summer. Several additional videos from the album were previously released – all directed by Timothy Hiele- “Heartbeat Higher,” “On This Side Of Heaven,” “I Took A Pill In Ibiza,” and “Off The Edge Of The Summer” – watch them: HERE.